Heart of Adventure – North Wales

Ambitious plans have been unveiled to turn North Wales into the top adventure destination of the UK.

That’s the vision of Tourism Partnership North Wales, the body responsible for the strategic development of the region’s visitor economy, who see the outdoor sector as a vital component of the visitor economy.

The new Heart of Adventure campaign aims to build on the region’s reputation as a hotspot for action packed holidays.

The region’s outdoor sector already employs more than 8,500 people while  bringing in more than £150 million a year.

Tourism Partnership commissioned a study looking to create a brand with the aim of helping to elevate North Wales into the top five UK visitor destinations and to be number one with thrill seekers.

The Heart of Adventure brand was officially launched at a reception for mountaineering equipment firm DMM’s European Climbing Team in Llanberis.


Come and join us in North Wales and make it your Heart of Adventure.

Our Landscape

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 is stunning.

The heritage and culture

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World Class

and one of Europe’s oldest languages




You are in for a treat.

Of course don’t forget the vast array of outdoor sports on offer.

You will be spoilt for choice.



Pclimb2  Learning to Surf a kayak  SLT7    Andy on Idwal Stream Snowdonia IMGP2210  2013-09-29 13.58.51


 So when will you start your ?


Bunkhouse accommodation in Wales